ART.-243 Communication Design Across Cultures

Credits 3 / 6 Contact Hours
Pre-requisite: Placement into RDNG-030 (ACSR-030), completion of ELAP-110 with a minimum grade of 2.0, or successful completion of RDNG-016 or ACLT-074 with a minimum grade of 3.0; ART.-242 with a minimum grade of 2.0.
This course prepares students to take on the roles and responsibilities of citizen designers building upon their research across cultures on non-commercial topics with social impact. Students design campaigns for both domestic and international audiences and develop an understanding of how culture impacts visual communication.

Course Outcomes
● Demonstrate how social, cultural and geographic boundaries impact visual communication.

● Research various cultural attributes, interpret and apply this information to the development of a Creative Brief.

● Research and analyze their choice of social, educational, or environmental causes to determine an area of focus to apply to a potential educational campaign.

● Evaluate and interpret information from their research and be able to justify the selection of key points that will be used in the creation of a campaign.

● Recognize and describe what comprises cultural attributes and culturally-specific symbols.

● Evaluate the cultural characteristics of a target audience and weigh their impact on effective communication and design.

● Identify an audience in an international context and related cultural characteristics.

● Describe the impact of culture characteristics in an international setting impact communication and design.

● Develop and execute a promotional/educational visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the research on cultural characteristics in a domestic context.