ART.-242 Corporate ID & Promo Design

Credits 3 / 6 Contact Hours
Prerequisites: Placement into ENGL-100 (ACSR-100) or completion of RDNG-030, ACLT-075, ACLT-076 Pre-requisite: ART.-122, ART.-145, ART.-146, ENGL-102 and PHOT-180 with a minimum grade of 2.5.
The focus of this course is on the examination of the logotype and symbol as identity and corporate character. Students will develop a corporate identity campaign extending into a public relation promotional project utilizing a basic strategy brief that theyve researched and written. Students will learn to work in teams and on an individual basis. Use of the computer lab will be required. Internet access will be necessary for some aspects of project research and development.