May 07, 2024  
2013-2015 Archived Catalog 
    
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2013-2015 Archived Catalog

BUSN-255 Principles of Marketing

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into RDNG-016  (ACSR-016).
This course is designed as an introduction to the marketing environment and the role marketing plays in that environment. The course is intended to cover the marketing mix entrepreneurship consumer behavior and ethics in the business world of today and tomorrow.