May 14, 2024  
2017-2018 Archived Catalog 
    
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2017-2018 Archived Catalog

MKTG-253 Advertising

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into RDNG-016  (ACSR-016).
The study of evaluation of media in relationship to marketing objectives. Includes scope and purpose of advertising copy writing and methods of visualization.