MAET-160 Media Entrepreneurship

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into ACRD-090, ACRD-091 or ACRD-092, completion of ELAP-110 with a minimum grade of 2.0, or successful completion of ACRD-080; MAET-100 with minimum 2.0 grade. Pre- or Co-requisite: ENGL-101.
Prepares student to effectively assume the role of the independent producer as the innovative force behind a project. Students will learn the business skills necessary to form creative collaborations in media, develop a winning brand, and thrive while navigating the dynamics of the ever-changing entertainment marketplace. Heavy focus will be placed on career development and networking.

Course Outcomes
1. Identify the differences between the corporate, industrial, commercial, educational, government, non-profit, music, fashion, demo reel, and life event video markets 2. Identify the pre-production, production, and post-production processes involved in creating a successful media project 3. Articulate the role work ethic, perseverance and determination plays in success 4. Develop a brand and marketing plan for future freelance employment 5. Demonstrate effective communication, social and networking skills 6. Identify sources for paid professional opportunities 7. Create a budget for a media production 8. Identify the steps for starting and growing a media production business 9. Identify fundraising opportunities 10. Articulate the need for deposits of services, release forms, contracts, and invoices 11. Identify the process for securing a media press pass 12. Explain how producers generate income from broadcast, cable, direct sales and streaming media outlets 13. Describe the steps to find and hire freelance crew and talent 14. Describe the steps to file a DBA (Doing Business As) and set up a small business bank account 15. Identify basic self-employment tax issues.