COMM-210 Persuasion

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into ACRD-090, ACRD-091 or ACRD-092, completion of ELAP-110 with a minimum grade of 2.0, or successful completion of ACRD-080; Placement into ENGL-101 on the MCC placement test, completion of ELAP-120 with a 2.5 or higher, or successful completion of the paired ENGL-099/ENGL-101 ALP classes.
This course examines the history and role of persuasive theory applicable to civic, social, and personal settings with an emphasis on the ethical application and critical analysis of persuasive appeals in politics, public address, advertising, marketing, news, and social media.

Course Outcomes
1. Identify and explain key concepts and theories related to persuasion 2. Recognize and explain how persuasive messages are constructed through the use of verbal and nonverbal communication in a variety of persuasive contexts 3. Describe and employ strategies to recognize and resist unethical persuasive tactics 4. Defend the use of audience analysis in persuasive settings, conduct an audience analysis, and incorporate audience-centered strategies in a variety of public/civic/personal appeals 5. Devise an ethical persuasive strategy demonstrating a thorough understanding of persuasive tactics and theory based on credible research 6. Recognize persuasive organizational patterns and determine the most effective pattern for a particular context/setting/audience/issue 7. Employ basic research methods to identify and evaluate credible academic sources appropriate for persuasive efforts in a variety of media including oral presentation contexts 8. Create business professional aids and effectively integrate them into a public address 9. Examine the components of effective persuasive messages and arguments from the perspective of the sender & receiver.