ART.-246 Self-Promotion & Portfolio Design
Credits 3 / 3 Contact Hours
Pre-requisite: Placement into ACRD-090, ACRD-091 or ACRD-092, completion of ELAP-110 with a minimum grade of 2.0, or successful completion of ACRD-080; ART.-242 (General Track) or ART.-135 (Illustration Track) with a minimum grade of 2.0.
This course examines the role of the artist and graphic designer as entrepreneur, and preparation for a career in related fields. Students will research, design, and develop a self-promotion campaign, explore their career intentions, examine legal, copyright, and business practices, as well as prepare for entering the job market. Students will also prepare for, and participate in, portfolio reviews that showcase their design work, both in the physical and digital environments.
● Organize results of discovery and ideation processes into a comprehensive proposal for a self-promotional design plan.
● Demonstrate a strong understanding of how to prepare a freelance design proposal including estimates, timelines, pricing, and other contract language.
● Research areas of design that relate to the student’s career goals and analyze for their application to their design plan.
● Develop and execute a self-promotional visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the student’s research and creative strategy.
● Demonstrate a strong understanding of the basics of self-promotion, entrepreneurial skills, and legal, copyright and business issues.
● Create a series of self-promotional materials that demonstrate a student’s preparation for entering a segment of the graphic design industry job market.
● Create original design work in both print and digital form that promotes the student’s talents and skills in the best possible way.
● Defend and critique the quality of their own work and that of others during class discussions and portfolio reviews.