ENTR-230 Entrepreneurial Marketing

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into ENGL-100 (ACSR-100), completion of ELAP-120 with a 2.0, or completion of RDNG-030, ACLT-075 or ACLT-076.
In this course the student will gain insights essential for marketing an entrepreneurial venture utilizing innovative and financially responsible marketing strategies. The student will analyze marketing philosophies implemented by key successful entrepreneurs. Additionally the student will prepare a marketing plan to launch the entrepreneurship venture and marketing plan to implement during the first two years of business operation.

Course Outcomes
1. Identify and explain the driving philosophies relevant to entrepreneurial marketing 2. Analyze marketing philosophies implemented by key successful entrepreneurs 3. Identify and justify guiding entrepreneurial marketing philosophies that apply to new business ventures 4. Recognize the importance of marketing an entrepreneurial venture 5. Develop entrepreneurial marketing objectives that demonstrate respect for the mission of the entrepreneurial business venture as well as demonstrate a thorough comprehension of available financial resources and relevant responsibilities 6. List and explain the steps involved in developing a marketing plan to include audience, messages, media mix, budget, and evaluation 7. Illustrate the development of an entrepreneurial marketing plan to include direct mail, publications, advertising, public relations and/or the Web 8. Prepare a marketing plan to launch an entrepreneurial venture 9. Develop a marketing plan to implement during the first two years of operation for an entrepreneurial venture.