2019-2020 CURRENT Catalog 
    
    Jul 07, 2020  
2019-2020 CURRENT Catalog

ART.-243 Communication Design Across Cultures

Credits 3 / 6 Contact Hours
Pre-requisite: Placement into RDNG-030 (ACSR-030), completion of ELAP-110 with a minimum grade of 2.0, or successful completion of RDNG-016 or ACLT-074 with a minimum grade of 3.0; ART.-242 with a minimum grade of 2.0.
This course prepares students to take on the roles and responsibilities of citizen designers building upon their research across cultures on non-commercial topics with social impact. Students design campaigns for both domestic and international audiences and develop an understanding of how culture impacts visual communication.

Course Outcomes
●       Demonstrate how social, cultural and geographic boundaries impact visual communication.

●       Research various cultural attributes, interpret and apply this information to the development of a Creative Brief.

●       Research and analyze their choice of social, educational, or environmental causes to determine an area of focus to apply to a potential educational campaign.

●       Evaluate and interpret information from their research and be able to justify the selection of key points that will be used in the creation of a campaign.

●       Recognize and describe what comprises cultural attributes and culturally-specific symbols.

●       Evaluate the cultural characteristics of a target audience and weigh their impact on effective communication and design.

●       Identify an audience in an international context and related cultural characteristics.

●       Describe the impact of culture characteristics in an international setting impact communication and design.

●       Develop and execute a promotional/educational visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the research on cultural characteristics in a domestic context.

●       Develop and execute a promotional/educational visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the research on cultural characteristics in an international context.