MKTG-150 Principles of Marketing

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into RDNG-016  (ACSR-016).
This course is designed as an introduction to the marketing environment and the role marketing plays in that environment. The course is intended to cover the marketing mix entrepreneurship consumer behavior and ethics in the business world of today and tomorrow.

Course Outcomes
1. Conduct market research 2. Market a product using the four P’s of marketing 3. Write a market plan for a product or service 4. Create a plan to market internationally.