Mar 28, 2024  
2018-2019 Archived Catalog 
    
2018-2019 Archived Catalog

ART.-246 Self-Promotion & Portfolio Design

Credits 3 / 3 Contact Hours
Pre-requisite: Placement into ENGL-100 (ACSR-100), completion of ELAP-120 with a 2.0, or completion of RDNG-030, ACLT-075 or ACLT-076; ART.-244 with a minimum grade of 2.0. Note: ART.-245 strongly recommended as a co-requisite. Co-requisite: ART.-245 strongly recommended as a co-requisite.
The focus of this course is on the examination of the artist and graphic designer as entrepreneur and the preparation for a career in related fields. The student will develop a creative strategy for self-promotion including (but not limited to) logo design stationery and a self-promotional ad campaign. Legal copyright and business practices will be discussed. In addition students will develop both a traditional and an alternate digital portfolio as well as designing and writing a resume in preparation for entering the job market. Students will have access to the Art Area computer lab. Internet access is necessary for some aspects of project research and development.

Course Outcomes
●       Organize results of discovery and ideation processes into a comprehensive proposal for a self-promotional design plan.

●       Demonstrate a strong understanding of how to prepare a freelance design proposal including estimates, timelines, pricing, and other contract language.

●       Research areas of design that relate to the student’s career goals and analyze for their application to their design plan.

●       Develop and execute a self-promotional visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the student’s research and creative strategy.

●       Demonstrate a strong understanding of the basics of self-promotion, entrepreneurial skills, and legal, copyright and business issues.

●       Create a series of self-promotional materials that demonstrate a student’s preparation for entering a segment of the graphic design industry job market.

●       Create original design work in both print and digital form that promotes the student’s talents and skills in the best possible way.

●       Defend and critique the quality of their own work and that of others during class discussions and portfolio reviews.