ART.-243 Communication Design Across Cultures

Credits 3 / 6 Contact Hours
Pre-requisite: Placement into ENGL-100 (ACSR-100), completion of ELAP-120 with a 2.0, or completion of RDNG-030, ACLT-075 or ACLT-076; ART.-242 with a minimum grade of 2.0.
The focus of this course is on the examination of promotional and communication design across cultures. Students will develop two major projects that build upon research about cultures outside the students own. The student will develop an understanding of a target audience within this different cultural environment. The first project will be more international in scope. Both projects require research writing a creative strategy brief development of design concepts copywriting and completion of tightly produced comprehensives. Use of the computer lab will be required. Internet access will be necessary for some aspects of project research and development.

Course Outcomes
● Demonstrate how social, cultural and geographic boundaries impact visual communication.

● Research various cultural attributes, interpret and apply this information to the development of a Creative Brief.

● Research and analyze their choice of social, educational, or environmental causes to determine an area of focus to apply to a potential educational campaign.

● Evaluate and interpret information from their research and be able to justify the selection of key points that will be used in the creation of a campaign.

● Recognize and describe what comprises cultural attributes and culturally-specific symbols.

● Evaluate the cultural characteristics of a target audience and weigh their impact on effective communication and design.

● Identify an audience in an international context and related cultural characteristics.

● Describe the impact of culture characteristics in an international setting impact communication and design.

● Develop and execute a promotional/educational visual communications plan from thumbnail sketches to tightly produced comprehensives that applies the research on cultural characteristics in a domestic context.